Integra Law Office
Integra Law Office
Surabaya · East Java · Indonesia

Market Entry Consultant Surabaya — Legal Architecture for Entering Indonesia

Integra Law Office helps international investors enter the Indonesian market through Surabaya — designing SPV structures, setting up PMA companies, navigating OSS licensing, and building regulatory roadmaps that turn market ambition into operational reality.

Entering Indonesia through its eastern gateway.

Surabaya is the commercial gateway to eastern Indonesia — a city with 5.87% GDP growth, East Java's Rp3,403 trillion regional GDP, and deep industrial roots in manufacturing, petrochemicals, logistics, and energy. For foreign investors targeting these sectors, Surabaya offers operational advantages: established supply chains, port infrastructure at Tanjung Perak, and a business community experienced in international partnerships.

Entering the Indonesian market requires more than a company registration. Investors must navigate the Positive Investment List (DPI), risk-based licensing (OSS RBA), sector-specific permits, and ongoing reporting obligations including LKPM to BKPM. Each step has regulatory consequences if missed.

We have helped investors from multiple jurisdictions establish their Indonesian presence through Surabaya — from initial feasibility assessment to operational licensing and post-establishment compliance.

When you need a market entry consultant.

  • Exploring the Indonesian market and needing a feasibility and regulatory assessment before committing capital.

  • Ready to establish a legal entity and requiring guidance on the optimal structure — PMA, representative office, or SPV.

  • Needing end-to-end setup: company registration, OSS licensing, bank account, and operational permits.

  • Acquiring an existing Indonesian company and requiring legal due diligence and transfer structuring.

  • Requiring ongoing compliance support — LKPM reporting, foreign worker permits (RPTKA), and regulatory updates.

How Indonesian law governs foreign investment.

The Investment Law (UU 25/2007) establishes the framework for foreign investment. Presidential Regulation 10/2021 (Positive Investment List) specifies which sectors are open, restricted, or closed to foreign investors. The OSS RBA system (PP 5/2021) requires all businesses to obtain a Business Identification Number (NIB) and fulfill risk-based licensing commitments.

Understanding the interplay between these regulations — and how they apply to your specific sector — is critical before committing capital. A market entry consultant with local legal expertise can prevent costly missteps.

How Integra handles market entry.

We start by understanding your commercial objective — what you want to achieve in Indonesia, your timeline, and your risk tolerance. Then we design the legal structure that best supports that objective, navigating sector-specific regulations and ownership restrictions.

Our approach is hands-on and end-to-end. We handle company formation, licensing, bank coordination, and regulatory reporting. You focus on building your business — we handle the legal architecture that supports it.

Market Entry Services

Feasibility & Regulatory Assessment

Analysis of sector-specific regulations, ownership restrictions, and licensing requirements for your proposed business.

Entity Structuring & Setup

Design of optimal legal structure — PMA, SPV, or representative office — and end-to-end company registration.

OSS Licensing & Permits

Navigating risk-based licensing through OSS, from NIB to commercial operational permits.

Ongoing Compliance

LKPM reporting, RPTKA/IMTA for foreign workers, and regulatory update monitoring.

Frequently Asked Questions

Can a foreign investor own 100% of an Indonesian company?

It depends on the sector. The Positive Investment List (Perpres 10/2021) specifies maximum foreign ownership per sector. Many sectors — including manufacturing and wholesale trade — are open to 100% foreign ownership. We assess your specific sector during the feasibility stage.

How long does it take to set up a PMA in Surabaya?

With complete documentation, a PMA can be established in 2-4 weeks — including notarial deed, AHU registration, bank account opening, and NIB issuance. Sector-specific permits may add time.

Do I need to be in Indonesia to set up a company?

Not necessarily. Most steps can be handled remotely with a power of attorney. However, opening a bank account typically requires the director's physical presence. We coordinate the process to minimize your travel requirements.

Request a private consultation.

Describe your market entry plans. A senior partner will respond within one business day.

+62 852 3534 7751info@integralaw.id
Jl. Juwono No.7-8, Darmo, Kec. Wonokromo, Surabaya